For context, Slalom is an 18 year old company, with 8,500 people. Although the majority of the 35 offices are in the US, Slalom has a presence in the UK, Canada, Australia, and Japan, with hopes of expanding globally in the next decade.
The first and largest area of focus was refreshing, and consistently applying the visual language and messaging across the entire company. It's been an ongoing process, but has ultimately culminated in a style guide, which became the foundation for our execution of all brand assets and extensions.
The website was one of the largest and most public applications of the brand refresh. We partnered with Grizzly, a creative studio in San Diego, and worked collaboratively to create a modular system that would reflect the company's new visual direction, while providing a clean framework for the content on the site.
With the foundational brand work completed, our small team turned our attention towards campaigns supporting some strategic objectives from the execs. Our campaign "Redefine what's possible" pointed back to work around data and analytics through paid promotion on social media and other advertising.
Slalom on Air is Slalom's internal podcast featuring cultural content about life at Slalom, learning lessons from client engagements, and top stories for sellers and consultants to familiarize themselves with. In addition to working with the developers of the white label app, I worked with our leadership team to provide a framework for the different types of content, as well as refreshing the identity to align to the new Slalom brand.
The "Moonshot" event series features an interactive presentation, partnering with AWS, Snowflake, and Tableau to provide insight into what a modern culture of data can look like. The theme of the event references the 50 year anniversary of the Apollo 11 mission. I took the opportunity to dig through images and inspiration from NASA's logs, and to build an identity that was derived from and inspired by the technical drawings and imagery from the mission. For more assets, see the project feature on my Behance.
Slalom Speaks is a way for Slalom employees to inspire and connect with others by sharing their stories. It’s an event where people can show up and be exactly who they are—and talk about what really matters to them. I worked with stakeholders to create a design system that could replicate this event in all markets, creating a brand system with accompanying artwork, templates, instructions and animations.
Trending Conversations is a campaign that was developed to feature insights about the way companies are innovating, adapting, and experimenting in this time. The campaign uses animated microcontent videos to focus on specific areas (e.g. customer experience), which will ultimately be discussed in longer conversational webinars by Slalom consultants. See an example of one of the microcontent landing pages here.
In April 2020, Slalom Research began an ongoing longitudinal study to explore how thoughts, perceptions, and behaviors changed during the COVID-19 pandemic. The ending product was a report highlighting trends in how people live, move, shop, and stay healthy. I worked with the research team to develop a look and feel, and to design the report and the accompanying data visualizations. I also produced animations and static assets for both social media and the slalom.com page in an ongoing effort to promote the research.
The Slowdown is an experiment of the Studio that produces insightful branded content featuring the surprising ways tech, creativity, and culture converge. I was brought on as the art director, designer, and illustrator for the project, for both the digital and print format. I began with research, mood boards, and pitch decks, and ultimately created a system of illustration and design that was intended to be both wildly different, while simultaneously cohesive. Check it out here, or see a collection of spreads and artwork on my Behance.