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A collection of identity projects completed from 2016—2017

For more current work, follow up with me here

Terra Perma

Permaculture is a system of agricultural design that utilizes patterns from natural ecosystems. Terra Perma Landscaping was started with the intention of taking this pattern of responsible living, and integrating it into the suburban lifestyle. The identity needed to feel fresh and modern, but also reflect a level of organization, echoing the systems-based design that leverages sun and water

Identity + Collateral

Terra Perma wordmark

Hyce

Hyce is the passion project of a Pro Big Wave Surfer, Mason Hyce Barnes. His goal is to draw from his experience traveling and competing in global surf competitions, and start a clothing line that provides comfort without sacrificing fashion

Identity + Collateral

Hyce Wordmark
Type Gif

Suzanne Dull

Suzanne Dull has donated her time by playing piano over the last 50 years. In 2017 she decided to create a business playing for events. I created an identity for her, directed a photoshoot, and designed/developed a website to promote her business

Identity + Collateral + Web

Suzanne Dull Wordmark
Suzanne Dull Icons Logo

Frameworks

Frameworks provides movie production professionals with a system of tools and resources to organize their process. The identity needed to communicate creativity, but should mainly be rooted in the structure provided by the company

Identity

Finclusive wordmark

Minimal Football

For fun I decided to redsign the NFL logos with a minimalist approach. I wanted to create designs that appealed to sports fans and designers alike. After designing the entire league, I moved on to designing merchandise that could be sold for each team

Identity + Merchandise

NFL Logo
NFL Logos

Evalyn

Evalyn is a Caifornia based singer / songwriter. I had the opportunity to work with Evalyn on her debut single, and subsequent releases and remixes. Her songs now have over 6.5 million plays on Spotify

Identity + Album Artwork

Hyce Wordmark

Finclusive

Finclusive is a nonprofit that provides financial education to those without access by leveraging a system of tools and a community of professional Financial Advisors working as volunteers. The goal is to give people the ability to plan for their future and establish a solid financial foundation. I created an identity and visual language that was warm and inviting for lower income individuals who previously have not worked with Financial Planners

Identity + Collateral

Finclusive wordmark