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A collection of freelance identity projects completed from 2016—2019

For more current work, follow up with me here


I5k is a run/walk event designed to raise funds for The American Cancer Society and The Cystic Fibrosis Foundation. The concept behind this race that sets it apart is that individuals are meant run their routes individually, and then participate on social channels such as Strava, Instagram and Facebook. Since the race can take place anywhere, I wanted to create a logo system that could be flexible, representing a wide range of routes and locations.

Identity + Collateral

Mural 3

Terra Perma

Permaculture is a system of agricultural design that utilizes patterns from natural ecosystems. Terra Perma Landscaping was started with the intention of taking this pattern of responsible living, and integrating it into the suburban lifestyle. The identity needed to feel fresh and modern, but also reflect a level of organization, echoing the systems-based design that leverages sun and water

Identity + Collateral

Terra Perma wordmark


Hyce is the passion project of a Pro Big Wave Surfer, Mason Hyce Barnes. His goal is to draw from his experience traveling and competing in global surf competitions, and start a clothing line that provides comfort without sacrificing fashion

Identity + Collateral

Hyce Logo
BECU Illustrations

Suzanne Dull

Suzanne Dull has donated her time by playing piano over the last 50 years. In 2017 she decided to create a business playing for events. I created an identity for her, directed a photoshoot, and designed/developed a website to promote her business

Identity + Collateral + Web

Suzanne Dull Wordmark
Suzanne Dull Icons Logo

Minimal Football

For fun I decided to redsign the NFL logos with a minimalist approach. I wanted to create designs that appealed to sports fans and designers alike. After designing the entire league, I moved on to designing merchandise that could be sold for each team

Identity + Merchandise

NFL Logo